The UK’s foremost diet and fitness expert, Rosemary Conley CBE, has teamed up with a national charity that helps unemployed over 50s get fit for business and explore the possibility of becoming self-employed.
The Prince’s Initiative for Mature Enterprise (PRIME) is the only national organisation dedicated to helping people over the age of 50 who are unemployed or facing redundancy explore the possibility of starting up their own business as an alternative route into sustainable employment.
Rosemary is a seasoned entrepreneur and has 40 years’ experience in helping people to lose weight and get fitter. As part of her business empire, Rosemary has launched a diet and fitness magazine, an online slimming club, a range of low-fat food and a free-to-view online health and fitness TV channel.
Rosemary is a patron of several charities across the UK and was attracted to work with PRIME, believing that over 50s have a lot offer but need additional support if they are looking to set up a new business and find other options in the tough economic climate.
“I am delighted to be supporting The Prince’s Initiative for Mature Enterprise, a charity that helps the over 50s realise their ambitions to be their own boss and create a sustainable and profitable business,” said Rosemary.
“The over 50s have a wealth of experience and the right attitude to make any business venture a complete success. Age should never be an obstacle to leading an active and healthy lifestyle and mature people who want to set up their own business but are worried about their age should put those thoughts behind them.”
Recent figures provided by the Office of National Statistics (ONS) showed that self-employment is gaining popularity with 4.2 million (14%) self-employed workers nationwide, an increase of 367,000 in four years.
Out of the 4.2 million self-employed workers, 42% are over the age of 50 and PRIME promotes self-employment as a viable route into sustainable employment, which could be a possible alternative for the 418,000 unemployed over 50s in the UK.
Teresa Folkes, Director of Client Services at PRIME, said: “The rising unemployment rate clearly indicates that there are fewer opportunities in the job market and there is one group who constantly appear to go unrecognised. “Mature people have the passion, skills and experience to make an important contribution to help revive the economy. We look forward to working with Rosemary to help inspire and energise people over the age of 50 to improve their employment prospects through exploring the possibility of starting their own business.”
The Prince’s Initiative
The Prince’s Initiative for Mature Enterprise (The Prince’s Initiative) is the only national organisation dedicated to supporting business creation by the over 50 entrepreneur. The charity was founded by HRH The Prince of Wales in response to the letters he was receiving from mature people desperate to find work, but unable to find anyone to employ them - because of their age.